CANON U.S.A.
Creating an Online Resource for Resellers
Established a 5+ year relationship with Canon USA creating an integrated marketing program to promote and support
Canon’s reseller division. Working with Canon’s marketing and product groups, Cheryl developed the marketing
strategy and concepts for several B2B and B2C websites, numerous event microsites, interactive presentations, email programs, SEO?and online advertising, direct mail, customer relationship tools, and custom content management
system. The strategy focused on growing the fledgling division and supporting the reseller base by providing lead
generation, online access to Canon’s reseller marketing materials, tools and rebates. The program created a more streamlined workflow, and provided the marketing group to grow and envelop other areas of Canon’s business
operations. The group reported growth to the hundreds of millions in revenue during that period and continued growth through the recession. Recently, she has consulted on the integration of social media (Twitter, Facebook,
blogs, etc.) into the program.?
During the course of a 5+ year relationship with Canon USA, Cheryl created an integrated marketing program to promote and support Canon’s reseller division.
Working with Canon’s marketing
and product groups, she developed the marketing strategy and concepts for several B2B and B2C websites,
numerous event microsites, interactive presentations, promotional packages, email programs, SEO and online advertising,
direct mail, customer relationship tools, and custom content management system.
The strategy focused on growing the Canon's fledgling
division and supporting the reseller base by providing lead generation, online access to Canon’s reseller marketing materials,
tools and rebates.
The program created a more streamlined workflow, and
provided the marketing group the opportunity to grow and envelop other areas of Canon’s business operations.
The group reported expansive growth during that period and continued growth through the recession. Recently, Cheryl has consulted on the integration of social media
(Twitter, Facebook, blogs, etc.) into the program.
Established a 5+ year relationship with Canon USA creating an integrated marketing program to promote and support
Canon’s reseller division. Working with Canon’s marketing and product groups, Cheryl developed the marketing
strategy and concepts for several B2B and B2C websites, numerous event microsites, interactive presentations, email programs, SEO?and online advertising, direct mail, customer relationship tools, and custom content management
system. The strategy focused on growing the fledgling division and supporting the reseller base by providing lead
generation, online access to Canon’s reseller marketing materials, tools and rebates. The program created a more streamlined workflow, and provided the marketing group to grow and envelop other areas of Canon’s business
operations. The group reported growth to the hundreds of millions in revenue during that period and continued growth through the recession. Recently, she has consulted on the integration of social media (Twitter, Facebook,
blogs, etc.) into the program.?
The following contain several areas of password protected content exclusive to Canon Resellers:
